As South Africa continues to recover from the economic shocks of COVID-19, load-shedding, and rising living costs, one powerful yet often under-recognised force in helping rebuild local economies is women entrepreneurs. Across rural villages, townships, and urban centres, women are launching businesses that not only support their families but also create jobs, stimulate local spending,...
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Why Do People Start Businesses?
In a rapidly evolving global economy, the question “Why do people start businesses?” has never been more relevant. From bustling cities to rural townships, entrepreneurs are launching ventures that shape industries, drive innovation, and uplift communities. But what really drives individuals to leap into entrepreneurship? For many, entrepreneurship is rooted in passion. Whether it’s a...
Why Being Part of a Business Chamber Matters
Running a business can sometimes feel like you’re on your own, navigating challenges, keeping up with changes, and trying to grow in a competitive world. But the truth is, you don’t have to do it alone. That’s where a Business Chamber steps in. Belonging to a local Business Chamber is more than just paying a...
Unlock Growth Opportunities – Join the Cape Agulhas Business Association Today
Dear Business Owner As valued members of our community, we’d like to personally invite you to join the Cape Agulhas Business Chamber (CABC), a vibrant network of like-minded entrepreneurs, industry leaders, and change-makers dedicated to advancing local business success. Why Join Us? Connect and Collaborate Build lasting relationships with fellow business owners through exclusive networking...
Small Business Resilience and Innovation in South Africa: Rising to the Challenge
In the face of economic headwinds, power instability, and rising costs, South African small businesses are showing remarkable resilience and adaptability. From the township informal sector to rural cooperatives and urban tech start-ups, entrepreneurs across the country are reimagining how business is done, driven by innovation, collaboration, and necessity. One of the defining features of...
Print vs Digital
Is print still relevant in our digital age? Written By: Joh-Mari van Heerden A Norway study* concluded, “…students who read texts in print scored significantly better on the reading comprehension test than students who read the texts digitally.” That’s one of the key benefits of print. To process information, having a hard copy is still...
Persuasive Advertisement Checklist
Make sure your advertisement has the correct info! Written By: Joh-Mari van Heerden The online BusinessDictionary.com defines an advertisement as: “…Their objective is to change the thinking pattern (or buying behaviour) of the recipient so that he or she is persuaded to take the action desired by the advertiser.” So you’ve worked hard at setting...
Basic Principles of Good Advertising
Why you should STOP advertising! Written By: Joh-Mari van Heerden So, you advertise and advertise and advertise… Business is slow, and you are realising you’re wasting time and money. Keep on reading if you want to know why your advertising is failing. STOP advertising if it is BAD! How do you know it’s bad? Here’s...
Actionable Examples for Connecting with Your Audience
Actionable Examples for “Connecting with Your Audience” Written by Arina Swart from Enigma CyberLab (Pty) Ltd for CABC Social Media Engagement: Identify Key Platforms: Determine which social media platforms your audience is most active on (e.g., Instagram, Twitter, Facebook). Create a Content Calendar: Plan festive-themed content, including interactive posts, polls, behind-the-scenes peeks, and user-generated content...
Unlocking Team Potential: The Power of Fresh Talent
Unlocking Team Potential: The Power of Fresh Talent Introducing fresh talent into a team is not just a process; it’s a strategic move that can significantly contribute to the energy and growth of an organisation. Here are some key advantages: New Perspectives: Fresh talent often brings innovative ideas and new ways of thinking, which can...